For first-time as well as seasoned food entrepreneurs, the first few days of starting a restaurant holds special importance. A quick ramp up in business helps get many things in order and gives a sense of comfort that every entrepreneur needs.



Approximately 13,000-15,000 new restaurant partners list on Zomato every month, and we frequently hear questions such as:



“How can I quickly hit 50 or 100 online orders?”



“What should I focus on first— fixing the menu, getting more views, or customer promotions?”



“What’s the best way to make a great first impression and build customer trust?”



To address these concerns, we are excited to introduce a New Restaurant Success module that enables restaurants to grow their business on Zomato, faster. The module is designed as an easy to follow, step-by-step guide. Key features include:



<ul class="wp-block-list">
<li>Step-by-step guidance: Simple actions across three levels that have worked for most new restaurants to achieve their first 50 orders and beyond</li>



<li>Milestone rewards: Rewards such as discounts on Zomato Ads, or Free delivery for customers on finishing each level</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="499" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5-1.png?resize=640%2C499&#038;ssl=1" alt="" class="wp-image-14110" style="width:707px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5-1.png?resize=1024%2C798&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5-1.png?resize=300%2C234&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5-1.png?resize=768%2C599&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5-1.png?resize=1536%2C1198&amp;ssl=1 1536w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5-1.png?resize=1200%2C936&amp;ssl=1 1200w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5-1.png?resize=1568%2C1223&amp;ssl=1 1568w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5-1.png?w=1770&amp;ssl=1 1770w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5-1.png?w=1280&amp;ssl=1 1280w" sizes="(max-width: 640px) 100vw, 640px" /></figure></div>


<ul class="wp-block-list">
<li>Video testimonial for each action: Insights from other restaurant partners via testimonials on how they have been successful</li>
</ul>


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="499" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3-1.png?resize=640%2C499&#038;ssl=1" alt="" class="wp-image-14111" style="width:687px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3-1.png?resize=1024%2C798&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3-1.png?resize=300%2C234&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3-1.png?resize=768%2C599&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3-1.png?resize=1536%2C1198&amp;ssl=1 1536w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3-1.png?resize=1200%2C936&amp;ssl=1 1200w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3-1.png?resize=1568%2C1223&amp;ssl=1 1568w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3-1.png?w=1770&amp;ssl=1 1770w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3-1.png?w=1280&amp;ssl=1 1280w" sizes="(max-width: 640px) 100vw, 640px" /></figure></div>


We have also revamped our restaurant partner listing process, making it simpler and more intuitive for new restaurant partners. Key changes are:



<ul class="wp-block-list">
<li>Mobile-friendly UX: Complete onboarding on-the-go, in just 10-15 minutes</li>



<li>Efficient tracking : Seamless tracking of the progress of your application</li>



<li>Simplified forms: Say goodbye to unnecessary paperwork</li>



<li>Restaurant Helpline support: Zomato support team available to assist with any questions or issues; hotline number is 9738383838.</li>
</ul>



These features are available on the latest version of the Zomato Restaurant Partner App across Android and iOS.



Hear it directly from our restaurant partners, who have been using the New Restaurant Success module:


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="204" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6-1.png?resize=640%2C204&#038;ssl=1" alt="" class="wp-image-14114" style="width:733px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6-1.png?resize=1024%2C327&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6-1.png?resize=300%2C96&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6-1.png?resize=768%2C245&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6-1.png?resize=1536%2C490&amp;ssl=1 1536w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6-1.png?resize=1200%2C383&amp;ssl=1 1200w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6-1.png?resize=1568%2C500&amp;ssl=1 1568w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6-1.png?w=1999&amp;ssl=1 1999w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6-1.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6-1.png?w=1920&amp;ssl=1 1920w" sizes="(max-width: 640px) 100vw, 640px" /></figure></div>

<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="226" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4-1.png?resize=640%2C226&#038;ssl=1" alt="" class="wp-image-14115" style="width:744px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4-1.png?resize=1024%2C362&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4-1.png?resize=300%2C106&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4-1.png?resize=768%2C271&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4-1.png?resize=1536%2C542&amp;ssl=1 1536w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4-1.png?resize=1200%2C424&amp;ssl=1 1200w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4-1.png?resize=1568%2C554&amp;ssl=1 1568w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4-1.png?w=1999&amp;ssl=1 1999w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4-1.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4-1.png?w=1920&amp;ssl=1 1920w" sizes="(max-width: 640px) 100vw, 640px" /></figure></div>

<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="215" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-2.png?resize=640%2C215&#038;ssl=1" alt="" class="wp-image-14116" style="width:755px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-2.png?resize=1024%2C344&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-2.png?resize=300%2C101&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-2.png?resize=768%2C258&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-2.png?resize=1536%2C516&amp;ssl=1 1536w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-2.png?resize=1200%2C403&amp;ssl=1 1200w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-2.png?resize=1568%2C527&amp;ssl=1 1568w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-2.png?w=1999&amp;ssl=1 1999w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-2.png?w=1280&amp;ssl=1 1280w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-2.png?w=1920&amp;ssl=1 1920w" sizes="(max-width: 640px) 100vw, 640px" /></figure></div>


To our restaurant partners: your feedback is crucial to us. Let us know if there’s anything more we can do to help. You can reach out to your Zomato growth manager or write to us at restaurant.partnerapp@zomato.com



A big shout out to our business, product and tech teams that made this possible: Karishma Chopra, Vaibhav Kumar, Sumit Taneja, Rishabh Srivastava, Faraz Mazhar, Archit, Ritesh, Sunny, Rana, Sanjay, Samarth, Shubham A, Amber Sharma, Naman Jain, Laveena L, Faraz S, Divyanshu Mahajan, Rajat bector, Anay Aggarwal, and Suraj.

Turbocharging growth for new restaurants: Simplified growth playbook for the first 90 days of starting a restaurant

She walked into our office, not knowing who she would meet, what she would do, or where the journey would lead. What began as a spontaneous afternoon in 2011, soon became one of the most pivotal moments at Zomato—the day I met Akriti Chopra.



What followed was over a decade of unforgettable memories and countless milestones.



In hindsight Tuki, as we affectionately call her, has been the most crucial piece of this big, audacious Zomato puzzle—a piece that seemed to fit perfectly, as if it had always belonged.



Akriti has always had the knack for turning chaos into order and has always made the impossible seem effortless. She’s been so much more than a leader or a colleague—she has been the glue holding us all together. Or the countless moments when she provided the much needed “adult supervision” through some of our most complex financial transitions, with so much poise and patience.



Through all the various roles she’s done at Zomato – being our Chief Financial Officer, or Chief People Officer, and of-course the catch-all role as our co-founder—she has maintained that signature ‘Tuki Charm’—a perfect balance of fierce determination, utmost humility, and a love for Zomato that’s <s>almost</s> impossible to replicate.



Zomato wouldn’t be what it is today without her wisdom, her unyielding optimism, and her belief in all of us, and in me—even when we had no idea what we were doing.



With time, Zomato evolved, and we did too. A few months ago, Akriti shared with me that she wanted to hang her boots at Eternal (our internal name for Zomato + Blinkit + District + Hyperpure), to focus on long-deferred personal aspirations and pursuits. This includes her health, her relationships, and the life experiences she’s had on her bucket list since she was five years old—things that the demands of startup life don’t always leave room for.



Of course, she assured me that she will be here for as long as needed, helping the team to stand on their own without needing her day to day support. I am proud to say that over the last few months, we have achieved the exit goal that we set out for her, with her.



Tuki, as you set off on your next adventure, I truly hope you find what your heart seeks. And I hope you know that I will always be cheering you on every step of the way. You say that I don&#8217;t need you anymore, but I respectfully disagree. Here at Eternal, your spirit will live on &#8211; and I will replace your presence during our toughest moments with a question we will collectively ask ourselves &#8211; “what would Tuki do?”



Thank you for being the gold standard of what it means to be human.



With love and gratitude, Deepi

Farewell Akriti

Whilst we are absolutely thrilled by the success of the Diljit Dosanjh Dil-Luminati Tour it has come to our attention that fake tickets for Diljit Dosanjh’s Dil-lumanati Tour in India are being sold by unauthorized individuals and on fake websites. We are incredibly disheartened by these attempts to fraud genuine fans out of an opportunity to attend the tour.



At Zomato Live we always strive to be ‘fan first’ and seeing multiple websites and platforms that mimic ours, asking fans to part with their money for non-existent tickets goes against everything that we stand for. On our side we have taken legal action against these fraudulent websites and individuals and are actively working with the authorities to have them taken down.



Please note that Zomato Live is the official ticketing partner for Diljit Dosanjh’s Dil-luminati Tour in India which is accessible only through Zomato app, or at <a href="https://www.zomato.com/live" rel="nofollow">https://www.zomato.com/live</a>, and the tickets issued are in physical form only. The tickets purchased from any other third-party direct selling or reselling platforms such as Viagogo, Ticombo, StubHub, and other unofficial sources will be considered invalid, and individuals holding these tickets will be denied entry to the event.



We will continue to push legal action against all mediums taking part in this type of activity. In addition we urge everyone to refrain from engaging or buying from third-party reselling platforms such as Viagogo, Ticombo, StubHub, and other unofficial individuals or social handles.



Thank you for your cooperation and understanding!

Fighting together against fraudulent ticketing websites and individuals

Starting as a small eatery in Juhu in 1984, Naturals soon blossomed into a treasured ice cream parlor known for its commitment to authentic, fruit-based flavors.



Naturals has now marked 40 years as a legacy brand, with over 170 successful outlets across 15 Indian states. The brand is celebrated for its pioneering flavors like Sitaphal, Tender Coconut, Jackfruit, Muskmelon, and Kala Jamun.


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="480" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=640%2C480&#038;ssl=1" alt="" class="wp-image-14077" style="width:684px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=800%2C600&amp;ssl=1 800w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=600%2C450&amp;ssl=1 600w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=400%2C300&amp;ssl=1 400w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image3.png?resize=200%2C150&amp;ssl=1 200w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Founder of Naturals: Late Mr. Raghunandan Kamath</figcaption></figure></div>


An Ode to Late Mr. Raghunandan Kamath



Mr. Raghunandan Kamath, the man behind the brand, grew up in the bustling streets of Mangalore. It was his father, a mango seller, who taught him how to select the perfect fruit, understand its ripeness, and preserve its flavors.



Later, while working at his brother’s restaurant, Mr. Raghunandan Kamath noticed something curious: while ice creams were packed with fruity flavors, they rarely ever had real fruits themselves. And just like that, the idea behind Naturals Ice Cream was born. Combining learnings about fruits from his father and knowledge of restaurants from his brother, he envisioned something that would change the way we enjoy ice creams forever.


<div class="wp-block-image">
<figure class="aligncenter size-large is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="588" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?resize=640%2C588&#038;ssl=1" alt="" class="wp-image-14079" style="width:563px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?resize=1024%2C940&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?resize=300%2C275&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?resize=768%2C705&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?resize=1200%2C1102&amp;ssl=1 1200w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image1-1.png?w=1280&amp;ssl=1 1280w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Naturals’ Chikoo Ice Cream</figcaption></figure></div>


Carving a Niche


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="480" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=640%2C480&#038;ssl=1" alt="" class="wp-image-14081" style="width:621px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=800%2C600&amp;ssl=1 800w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=600%2C450&amp;ssl=1 600w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=400%2C300&amp;ssl=1 400w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image4.png?resize=200%2C150&amp;ssl=1 200w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Present Director of Naturals Ice Cream: Mr. Siddhant Kamath</figcaption></figure></div>


Following in his father’s footsteps, Siddhant Kamath, present Director of Naturals Ice Cream, joined the business in 2013.



He says “In 2015, soon after I joined, we gave our brand a makeover. We were entering the capital city at the time and wanted to build a brand that everybody could feel a part of, no matter where they were from or how old they were. So we revamped our story to create wholesome experiences that bring people together.”



It was at this stage that the famous tagline “Taste the Original” was created, one that showcases the uniqueness of the brand, while capturing its true essence.


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="480" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=640%2C480&#038;ssl=1" alt="" class="wp-image-14083" style="width:624px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=800%2C600&amp;ssl=1 800w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=600%2C450&amp;ssl=1 600w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=400%2C300&amp;ssl=1 400w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image6.png?resize=200%2C150&amp;ssl=1 200w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Inside Look at a Naturals Factory: Fruits (mangoes) being processed</figcaption></figure></div>


As an artisanal brand, Naturals uses a simple approach in crafting its ice creams. It brings together three key ingredients—milk, fruits, and sugar—to create a variety of mouthwatering flavors. Unlike commercial ice cream brands, Naturals’ products are free from preservatives, emulsifiers, and artificial flavoring.



Siddhant adds, “Our ice creams are made with about 70% milk, and not just any milk—we use buffalo milk, sourced straight from a farm run by a close associate of my father. To this, we add real fruits that are carefully processed at our factories.”



The ice creams are so rich and creamy that every scoop bursts with fruit-filled deliciousness.



Celebrating a Glorious Journey



The brand has now earned global recognition, with Tender Coconut being rated among the Top 100 most iconic ice creams by Taste Atlas. The immensely popular flavor originated in 1992-93, when Mr. Raghunandan Kamath realized that he wanted to create a unique and special experience for his customers.



That’s when it struck him, the thought of making an ice cream with the very same ingredients that go into a panchamrit offering. If milk, sugar and coconut could be offered to the Gods during auspicious occasions, they could certainly be turned into a memorable ice cream experience.


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="480" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=640%2C480&#038;ssl=1" alt="" class="wp-image-14085" style="width:635px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=800%2C600&amp;ssl=1 800w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=600%2C450&amp;ssl=1 600w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=400%2C300&amp;ssl=1 400w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image5.png?resize=200%2C150&amp;ssl=1 200w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Inside Look at a Naturals Factory: Fruits (sitaphal) being processed</figcaption></figure></div>


Naturals was listed among the top 10 most trusted brands in India in a KPMG survey conducted in 2018. They have also won the Gold Medal for Innovation for their Cucumber flavor and the Bronze Medal for their Vanilla flavor in The Great Indian Ice Creams Contest. This goes a long way in showing how customers and corporations alike, value Natural’s as an iconic ice cream brand.



Moving beyond a Retail-First Approach 



As a retail-first brand, Naturals focuses on providing an exceptional in-store experience. However, they also realize the importance of online delivery in the food and beverage industry today. In fact, they were one of the first movers in the ice cream category to leverage online delivery to reach customers.


<div class="wp-block-image">
<figure class="aligncenter size-full is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="640" height="480" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=640%2C480&#038;ssl=1" alt="" class="wp-image-14087" style="width:619px;height:auto" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=800%2C600&amp;ssl=1 800w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=600%2C450&amp;ssl=1 600w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=400%2C300&amp;ssl=1 400w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2024/09/image2.png?resize=200%2C150&amp;ssl=1 200w" sizes="(max-width: 640px) 100vw, 640px" /><figcaption class="wp-element-caption">Inside Look at a Naturals Factory: Ice Cream being measured and packed</figcaption></figure></div>


Siddhant Kamath, says, “Our partnership with Zomato began in 2015, making us one of the first ice cream parlors to offer food ordering and delivery online. This collaboration has driven a 30% annual growth in our online delivery business, enabling Naturals to adapt to India&#8217;s evolving food delivery landscape while maintaining our legacy of offering authentic ice creams in retail stores.”



The partnership with Zomato was particularly useful during the COVID-19 pandemic, which significantly hurt the restaurant industry. Here’s where Zomato’s extensive reach and delivery network came in handy.



Siddhant says,“Strengthening our collaboration with Zomato for ordering and delivery was a strategic move that allowed us to keep serving our existing customers and even expand our reach during the lockdown.”



Partnering with Zomato ensured that Naturals ice creams could reach customers, despite their short shelf life. Now, customers could enjoy their favorite ice cream flavors, right from the comfort of their homes.



Siddhant adds, “We are actively working on product development and exploring new segments within the ice cream space. We wish to double up our stores in the next 3-5 years and go international very soon. Our goal is to continuously innovate while growing sustainably, so we can keep up with changing consumer preferences.”



Naturals seamlessly blends the rich legacy of Late Mr. Raghunandan Kamath with Siddhant Kamath’s bold and forward-thinking approach. This powerful combination ensures that the brand turns every scoop into a joyful celebration of genuine flavors for customers around the globe.