Remember our #MissionGiveBack that we announced last week? That was when we introduced zero commission food orders for our restaurant partners in India.

Last month, in September, we hit a bloody-cool little milestone of 1 million reservations through our table reservations service. And that’s in just about one year of entering this space – probably making us the largest player in this space across India, UAE, Philippines, and (maybe) Australia.

Today, as part of the #MissionGiveBack, we are extending a similar benefit to all our restaurant partners across the world who accept table reservations through Zomato. Retrospectively from June 1, 2017 onward, our restaurant partners will not need to pay a “per cover” fee or even a platform fee to accept seamless digital table reservations from Zomato. Yes, the service will be completely free.

Every month, millions of users explore and visit restaurants using Zomato. With this change in fee structure, we are expecting that more restaurants start accepting online reservations from Zomato, and also not switch off their reservation slots during peak hours on weekends. Together, with our restaurant partners, we want to ensure that we put user experience at the center of everything that we do.

In the last few weeks, we’ve also upgraded our platform to make the online reservation process faster, simpler and more convenient for both diners and restaurants. And there’s a lot more coming in the next few weeks.

The table reservations service is enabled for a tad more than 10,000 restaurants in 4 countries across the world. We look forward to continue to deeply integrate with more restaurants across the countries of our presence, and bring great experiences to diners. Great user experiences will help the industry grow, and Zomato definitely grows along with the industry.

If you are a restaurant owner who receives online reservations through the Zomato platform (or qualify to avail this service), look out for an email (in the next 72 hours) to learn more about this change and what it means for you. In the meanwhile, if you have any feedback for us, please write to me at d@zomato.com, or Gaurav Tandon (our head of table reservations business) at gt@zomato.com – we would love to hear from you.