“It all comes back to the basics. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they’ll keep coming back.” – Dave Thomas

In the restaurant industry, the goal is usually simple (but not easy) – to provide the best experiences to customers. However, the journey of achieving this goal distinguishes great places from the good.  

Why we started Hyperpure?

Running a restaurant is hard – it requires one to solve a number of day-to-day challenges. While every restaurant has a different set of challenges, one is common to all – maintaining consistent food quality. To ensure good quality, restaurants spend a lot of time optimising their supply chain and kitchen operations – a process that takes a significant amount of time and effort. 

To understand the problem in detail, we spoke to numerous restaurants. And after multiple conversations, we realised there are three persistent problems frequently faced by restaurateurs:

1. Restaurants have to rely on a larger network of vendors as no single vendor provides a broader basket of ingredients. Balancing the pricing-quality equation across a big set of vendors is time-consuming and often impractical.

2. Inventory management across a wide set of ingredients is incredibly tough. To manage their procurement costs, restaurants tend to buy in bulk – a large part of the cost advantage gets lost in wastage, lower yields (due to inconsistent quality), and even pilferage.

3. On-time delivery of ingredients, especially fresh ingredients, is a challenge. As a result, restaurants have to waste the early hours of their operations on vendor and on-route coordination.

Scaling the business with these challenges is a herculean task. We wanted to solve this so that the restaurants could dedicate their time in doing what they know best – creating excellent gastronomical experiences.

How Hyperpure works? 

Operating in 10 cities, our farm-to-fork model currently provides next-day delivery on a wide range of quality ingredients – staples, packaged and frozen products, fresh fruits and vegetables, poultry, meats & seafood, sustainable packaging, and ready-to-serve products. 

And while we are up to the mark on speed, we also want to ensure full control on the quality of the ingredients. Hyperpure has established large warehouses across each city to manage end-to-end delivery to restaurants’ doorsteps.

The idea is to make day-to-day tasks easier for restaurants – no matter how different they are. We work closely with our partners to learn and understand their growth plans, scale, and challenges. Our dedicated team of managers, category specialists, and culinary experts work closely with restaurants to determine the right path for their growth journeys.

Helping restaurants grow 

As restaurants look to scale, three things become important for them to master – consistency in the quality of raw materials, complete visibility and control of food costs, and kitchen productivity. Here’s how we help restaurants with these – 

With restaurant operations at our core, we are always looking to go the extra mile to enable restaurants and the industry at large, to grow rapidly and consistently. Below is an example of how we helped a restaurant partner increase their revenue by switching to Hyperpure –

What’s next?

At present, we serve over 30,000+ restaurants across 10 cities and partner with restaurants of all sizes – from food entrepreneurs just getting started to well-grown large food chains. We strive to provide the best products to restaurants and make their life easier through our small and big interventions, sustainably. 

And as we grow, we look forward to implementing innovative and sustainable solutions. For example, we recently added an option to let restaurants opt out of getting paper invoices. Small action, but can have a significant environmental impact. 

Recently, we have also started hydroponic farming. Cultivating crops without using soil will not only help us produce more harvest from the lesser area but will also reduce the carbon emission it takes in transporting fruits and vegetables from villages to cities.  

That’s all for now. We hope to update you all soon on new things brewing at Hyperpure. Stay tuned!