The current wave of the Covid-19 pandemic has left our country gasping. Our hospitals are operating under dire situations and patients are struggling to get hold of required oxygen. India urgently needs oxygen concentrators to save thousands of lives.



<a href="https://www.feedingindia.org/donate/help-save-my-india?review_id=oxygen">Feeding India</a>, Zomato’s not-for-profit, has initiated an endeavour in association with<a href="https://twitter.com/delhivery"> </a><a href="https://www.delhivery.com/setup-business/?utm_source=google&#x26;utm_medium=cpc&#x26;utm_campaign=lt_br&#x26;adgroup_id=122952140787&#x26;campaign_id=1845681793&#x26;Keyword=delhi%20very&#x26;placement=&#x26;gclid=Cj0KCQjwppSEBhCGARIsANIs4p6Un9tPZCXEcN7fgfrXod_JeMomBmOW1hsToNlCRDygLUcEo282e04aAhF6EALw_wcB">Delhivery</a> to fulfil this gap. Within a few hours of launching the campaign, we have been able to raise ₹12.5Cr of our ₹50Cr goal.



What is ‘India Needs Oxygen’?



As a part of this endeavour, we are providing hospitals and patients with oxygen concentrators and related supplies. 



How will your donations be used?



<ul><li>We are purchasing and distributing oxygen concentrators in collaboration with our logistics partner Delhivery</li><li>Every rupee you donate will go towards supporting hospitals and patients in need</li></ul>



Who can contribute?



Anyone and everyone. One oxygen concentrator can save five lives every day<s>, and a 10L concentrator costs approx ₹35,000 on average</s>*. We need your help to raise ₹50 crores to procure oxygen concentrators** for our country immediately and save hundreds of thousands of lives. This is the need of the hour for thousands of Covid patients.



Please donate using <a href="https://www.feedingindia.org/donate">this link</a>. You can also spread the word by sharing a WhatsApp message as below:



<blockquote class="wp-block-quote">Our country is facing an acute shortage of oxygen, and that puts our lives at risk. Help save India by contributing towards Feeding India by Zomato’s initiative *India Needs Oxygen* as they provide hospitals with much-needed oxygen and other supplies. It needs your support! 🙏🏻 *Use this link to donate – <a href="https://zoma.to/oxygen"></a><a href="http://zomato.com/oxygen">zomato.com/oxygen</a>* Please forward to as many people as you can.</blockquote>



<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow">
*Cost of Oxygen Concentrators depend upon capacity, medical-grade, delivery timelines, logistics, and distribution costs.



**Number of Concentrators procured will depend on the factors mentioned above.



<hr class="wp-block-separator">
</div></div>



Startups and companies, if you want to join hands, please reach me at d@zomato.com, or write to the team at contact@feedingindia.org

The current wave of the Covid-19 pandemic has left our country gasping. Our hospitals are operating under dire situations and patients are struggling to get hold of required oxygen. India urgently needs oxygen concentrators to save thousands of lives.



<a href="https://www.feedingindia.org/donate/help-save-my-india?review_id=oxygen">Feeding India</a>, Zomato’s not-for-profit, has initiated an endeavour in association with<a href="https://twitter.com/delhivery"> </a><a href="https://www.delhivery.com/setup-business/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=lt_br&amp;adgroup_id=122952140787&amp;campaign_id=1845681793&amp;Keyword=delhi%20very&amp;placement=&amp;gclid=Cj0KCQjwppSEBhCGARIsANIs4p6Un9tPZCXEcN7fgfrXod_JeMomBmOW1hsToNlCRDygLUcEo282e04aAhF6EALw_wcB">Delhivery</a> to fulfil this gap. Within a few hours of launching the campaign, we have been able to raise ₹12.5Cr of our ₹50Cr goal.



What is ‘India Needs Oxygen’?



As a part of this endeavour, we are providing hospitals and patients with oxygen concentrators and related supplies.&nbsp;



How will your donations be used?



<ul><li>We are purchasing and distributing oxygen concentrators in collaboration with our logistics partner Delhivery</li><li>Every rupee you donate will go towards supporting hospitals and patients in need</li></ul>



Who can contribute?



Anyone and everyone. One oxygen concentrator can save five lives every day<s>, and a 10L concentrator costs approx ₹35,000 on average</s>*. We need your help to raise ₹50 crores to procure oxygen concentrators** for our country immediately and save hundreds of thousands of lives. This is the need of the hour for thousands of Covid patients.



Please donate using <a href="https://www.feedingindia.org/donate">this link</a>. You can also spread the word by sharing a WhatsApp message as below:



<blockquote class="wp-block-quote">Our country is facing an acute shortage of oxygen, and that puts our lives at risk. Help save India by contributing towards Feeding India by Zomato&#8217;s initiative *India Needs Oxygen* as they provide hospitals with much-needed oxygen and other supplies. It needs your support! 🙏🏻 *Use this link to donate – <a href="https://zoma.to/oxygen"></a><a href="http://zomato.com/oxygen">zomato.com/oxygen</a>* Please forward to as many people as you can.</blockquote>



<div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow">
*Cost of Oxygen Concentrators depend upon capacity, medical-grade, delivery timelines, logistics, and distribution costs.



**Number of Concentrators procured will depend on the factors mentioned above.



<hr class="wp-block-separator" />
</div></div>



Startups and companies, if you want to join hands, please reach me at d@zomato.com, or write to the team at contact@feedingindia.org

India Needs Oxygen

&#8220;What is the best location to open my next restaurant outlet?&#8221;&nbsp;



&#8220;What menu prices are optimal to stay competitive in a city?”



&#8220;What new dish should I add to my menu to cater to customer preferences?&#8221;



The above questions are common concerns raised by restaurant partners who aspire to achieve business growth. However, there is currently a lack of a centralized and dependable resource that can provide them with the necessary analytics and information to make evidence-based decisions in these crucial areas.



But today, we&#8217;re changing that!



We have introduced <a href="http://www.zomato.com/trends">Zomato Food Trends</a> &#8211; an initiative that sets the stage for an inclusive data-driven transformation in the restaurant industry.



What is Zomato Food Trends?



Data publication has been a tough knot to untangle in the past. However, we at Zomato are committed to reshaping this landscape, and Zomato Food Trends is our first step in that direction.



Zomato Food Trends is a data analysis platform, custom-made for the restaurant industry. Be it the location to launch new restaurants, setting optimal menu prices, or identifying trending cuisines and dishes, Zomato Food Trends can be leveraged by the restaurant partners to make informed decisions. It provides access to Zomato’s supply-demand trends across India, giving restaurants a data-driven lens into customer preferences and behavior.



<figure data-carousel-extra='{"blog_id":1,"permalink":"https:\/\/zomatoblog.com\/introducing-zomato-food-trends-data\/"}' class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex">
<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="640" height="571" data-id="12911" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/06/Z-trends-body-pic-1.png?resize=640%2C571&#038;ssl=1" alt="" class="wp-image-12911" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/06/Z-trends-body-pic-1.png?resize=1024%2C913&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/06/Z-trends-body-pic-1.png?resize=300%2C267&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/06/Z-trends-body-pic-1.png?resize=768%2C684&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/06/Z-trends-body-pic-1.png?w=1259&amp;ssl=1 1259w" sizes="(max-width: 640px) 100vw, 640px" data-recalc-dims="1" /><figcaption class="wp-element-caption">*image is illustrative and the data analysis on the dashboard may differ from the above image</figcaption></figure>
</figure>



A New Era of Open Data Analytics



The most exciting part? Zomato Food Trends is offered at absolutely no cost. Our aim is to democratize aggregated data insights &#8211; leveling the playing field, particularly for smaller restaurants, to ensure they can make informed and evidence-based decisions.



Zomato Food Trends is a platform that provides data analysis from millions of transactions across hundreds of cities in India. It aims to help restaurant partners optimize their strategies, attract more customers and drive more growth. It is not just a service, but a commitment towards the growth of the F&amp;B industry and its esteemed restaurant partners. So join us in this data-driven journey and share with us your experiences with Zomato Food Trends.



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="640" height="618" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/06/image-8.png?resize=640%2C618&#038;ssl=1" alt="" class="wp-image-12939" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/06/image-8.png?resize=1024%2C988&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/06/image-8.png?resize=300%2C289&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/06/image-8.png?resize=768%2C741&amp;ssl=1 768w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/06/image-8.png?w=1191&amp;ssl=1 1191w" sizes="(max-width: 640px) 100vw, 640px" data-recalc-dims="1" /></figure>

Introducing Zomato Food Trends: Data Insights for All

In 75 years of our independence, India has made extensive progress. We are the world&#8217;s fifth-largest economy, home to hundreds of unicorns, have successfully conducted many interplanetary missions, and have brought millions of people out of extreme poverty. From being a food-deficit country, we are now running one of the world&#8217;s most extensive food security programs.



Our governments have done a remarkable job over the years by implementing large-scale social welfare programs such as Poshan Abhiyan (National Nutrition Mission), Pradhan Mantri Garib Kalyan Yojana and Anganwadi services etc, across the nation.&nbsp;



While these and many other such developments are indicators of the stellar progress made, there are still challenges, such as child and maternal malnutrition, that need civil society interventions to supplement government efforts.&nbsp;


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" loading="lazy" width="640" height="320" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/Stats-1-1024x512-1.png?resize=640%2C320&#038;ssl=1" alt="" class="wp-image-11721" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/Stats-1-1024x512-1.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/Stats-1-1024x512-1.png?resize=300%2C150&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/Stats-1-1024x512-1.png?resize=768%2C384&amp;ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" data-recalc-dims="1" /></figure></div>


We&#8217;ve previously witnessed movements like Swachh Bharat Abhiyaan, Beti Bachao Beti Padhao and Global Citizen Festival that really made a dent through community mobilisation.&nbsp;



Towards this endeavour, we are pleased to announce the Zomato Feeding India Concert happening on 10th December 2022 in Mumbai. An annual event that will bring together promising impact makers, philanthropists, acclaimed celebrities and you – the citizens of India, who can make a big difference in supporting the fight against malnutrition. What&#8217;s better than to harness the unifying power of music to bring everyone together and spread awareness.



This year, joining us in the movement against hunger is one of the top global sensations – Post Malone, among other prominent music artists.&nbsp;


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" loading="lazy" width="640" height="320" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/PM-BW-1-1024x512-1.png?resize=640%2C320&#038;ssl=1" alt="" class="wp-image-11722" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/PM-BW-1-1024x512-1.png?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/PM-BW-1-1024x512-1.png?resize=300%2C150&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/PM-BW-1-1024x512-1.png?resize=768%2C384&amp;ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" data-recalc-dims="1" /></figure></div>


The Zomato Feeding India Concert will be the first of many such community-driven awareness events to help accelerate our government&#8217;s efforts towards achieving the Sustainable Development Goal (SDG) of Zero Hunger by 2030 in India. You can buy tickets from the <a href="https://bnc.lt/zfic">Zomato app</a> or on BookMyShow.&nbsp;



All donations pledged during the Zomato Feeding India Concert and profits (if any) would go towards the cause. With each ticket sold, 10 meals will be served to those in need.



What can you do? Please make your presence felt at the concert and take the first step towards making a difference. Spread the message, and take action. More actionables coming your way at the concert.&nbsp;



<div class="wp-block-group is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-group__inner-container">
Till then, leaving you with a thought – &#8220;How wonderful would it be if we all do our bit and make sure that we leave no one behind.&#8221; 
</div></div>

Announcing Zomato Feeding India Concert

It has been over a year of providing meals to hunger-stricken families across the country. When Feeding India launched the Daily Feeding Program in January’21, its primary focus was to eradicate hunger and in parallel, reduce the financial burden on its beneficiaries.&nbsp;



Last year, we started with delivering around 3,000 meals in January’21 and scaled it to close to one lakh meals in less than nine months.&nbsp;



Nearly six months in, Feeding India (FI) has doubled its impact. Currently, we are relentlessly serving over two lakh meals daily across 39 cities in India. A milestone credited to not just the FI team but also the 145+ local NGO partners and numerous individuals and corporations passionate for the cause.



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="640" height="427" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/IMG_0782-copy-1-1024x683-1.jpg?resize=640%2C427&#038;ssl=1" alt="" class="wp-image-11816" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/IMG_0782-copy-1-1024x683-1.jpg?w=1024&amp;ssl=1 1024w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/IMG_0782-copy-1-1024x683-1.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/IMG_0782-copy-1-1024x683-1.jpg?resize=768%2C512&amp;ssl=1 768w" sizes="(max-width: 640px) 100vw, 640px" data-recalc-dims="1" /><figcaption class="wp-element-caption">Source: <a href="https://www.feedingindia.org">Feeding India</a> </figcaption></figure>



<h3 class="“text-font-family wp-block-heading">Lessons to shape the next FI chapter&nbsp;</h3>



Having now served over 420 lakh meals last year, we find ourselves in a better position to understand the problem of hunger and malnutrition in India. Additionally, our interactions and learnings on ground are helping shape the future initiatives of FI. A few observations worth sharing with you all are listed below:



<ul>
<li>Nutrition is a critical component of a meal, especially for child-bearing beneficiaries</li>



<li>Understanding the nutritional requirements of a lactating or pregnant mother &#8211; from the moment they conceive a child and till the child breastfeeds &#8211; is imperative to plan a better composition of the meal provided.</li>



<li>While FI caters to beneficiaries of all ages, a sharper focus on women and children (especially up to two years of age) is sacrosanct towards eliminating malnutrition in India</li>
</ul>



Another valuable learning was that unless malnutrition is tackled, low income groups will remain trapped in a cycle of poverty and chronic illnesses.&nbsp;



We realise that to maximise impact for as many beneficiaries as possible, our purpose has to evolve to solve for &#8211; not only hunger, but also malnutrition and poverty.&nbsp;



<h3 class="“text-font-family wp-block-heading">The way forward&nbsp;</h3>



These insights provide a strong case for designing a new and refined action plan to reduce the burden of malnutrition in the country.



The way forward for FI now is to create evidence-based programs with measurable outcomes. We plan to achieve this by partnering with social sector organisations that are running targeted interventions to solve malnutrition among children &amp; women in India.&nbsp;



<h4 class="“text-font-family wp-block-heading">We plan to:</h4>



a) Build a portfolio of high-quality NGO partners who will be supported with financial aid and capacity-building tools to measure/scale up impact



b) Partner with organisations to integrate the Daily Feeding India Programme in schools across the country, especially in districts stricken with malnutrition.



<h3 class="“text-font-family wp-block-heading">A call for action and partnership&nbsp;</h3>



FI is actively looking to partner with NGOs/ social impact organisations that are working to solve malnutrition in India. If you know a credible one please direct them to us.



FI is determined to build a hunger and malnutrition-free nation and tackle the roadblocks with you, along the way.



You can write to us at <a>contact@feedingindia.org</a> or visit the following link: <a href="https://www.feedingindia.org/requestfoodsupport">https://www.feedingindia.org/requestfoodsupport</a>.



Let’s make India hunger free and get there soon!

Update: Now serving Two Lakh meals a day under the ‘Daily Feeding Program’

In 2021, we started the ‘Daily Feeding Program’ with a mission to provide regular nutritious meals to the most marginalised communities in India. Our aim was to provide steady food assistance to people, to let them divert their income to other important areas like education planning, health, infrastructure and more.


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" loading="lazy" width="602" height="339" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-20-at-9.08.png?resize=602%2C339&#038;ssl=1" alt="" class="wp-image-11819" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-20-at-9.08.png?w=602&amp;ssl=1 602w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-20-at-9.08.png?resize=300%2C169&amp;ssl=1 300w" sizes="(max-width: 602px) 100vw, 602px" data-recalc-dims="1" /><figcaption class="wp-element-caption">Source: Jaipur Rugs Foundation</figcaption></figure></div>


The program focused on states ranking lower on the hunger index. As a result, we extended the program from the capital region to towns and cities in Bihar, Jharkhand, Madhya Pradesh, Uttar Pradesh, and Rajasthan as well<a href="https://www.niti.gov.in/sites/default/files/2021-11/National_MPI_India-11242021.pdf">1</a>.&nbsp;&nbsp;



In Rajasthan, we came across thousands of artisans living in rural areas who once helped drive the economy but were now struggling for sustenance through their art. To ensure we reached them faster, we tied up with local foundations and non-governmental organisations driving skill development programs, so that we could enable access to a nutritious diet.&nbsp;


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" loading="lazy" width="602" height="339" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-20-at-9.08-1.png?resize=602%2C339&#038;ssl=1" alt="" class="wp-image-11820" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-20-at-9.08-1.png?w=602&amp;ssl=1 602w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-20-at-9.08-1.png?resize=300%2C169&amp;ssl=1 300w" sizes="(max-width: 602px) 100vw, 602px" data-recalc-dims="1" /><figcaption class="wp-element-caption">Source: Jaipur Rugs Foundation</figcaption></figure></div>


We partnered with on-ground organisations like <a href="https://www.jaipurrugs.org">Jaipur Rugs Foundation</a>. With their help, we ran our first local Rajasthan campaign starting with Bikaner in November 2021, which was further extended to Dhanota, Thanagaji, Sarai Bavadi, Khavarani, Kekari, Shahpura, and Surana.&nbsp;


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" loading="lazy" width="602" height="339" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-23-at-11.45.png?resize=602%2C339&#038;ssl=1" alt="" class="wp-image-11821" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-23-at-11.45.png?w=602&amp;ssl=1 602w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-23-at-11.45.png?resize=300%2C169&amp;ssl=1 300w" sizes="(max-width: 602px) 100vw, 602px" data-recalc-dims="1" /><figcaption class="wp-element-caption">Source: Jaipur Rugs Foundation</figcaption></figure></div>


The responsibility to drive the Daily Feeding Program further became even more crucial for us during the pandemic when many working/ migrated family members returned to their villages. This further strained the earning capacity of the family as suddenly there were many more mouths to feed.&nbsp;


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" loading="lazy" width="602" height="339" src="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-22-at-1.32.png?resize=602%2C339&#038;ssl=1" alt="" class="wp-image-11822" srcset="https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-22-at-1.32.png?w=602&amp;ssl=1 602w, https://i0.wp.com/zomatoblog.com/wp-content/uploads/2023/02/WhatsApp-Image-2022-03-22-at-1.32.png?resize=300%2C169&amp;ssl=1 300w" sizes="(max-width: 602px) 100vw, 602px" data-recalc-dims="1" /><figcaption class="wp-element-caption">Source: Jaipur Rugs Foundation</figcaption></figure></div>


What we have seen is that the Daily Feeding Program extends support by not only providing nutritious meals to all family members but also enabling savings. Each ration kit allows a family to save approximately up to INR 700 every month (an estimate provided by the Jaipur Rugs Foundation) – an amount that can be used to fund other expenses like education, uniforms, weddings or health. In doing so, the program also helps families to avoid borrowing from informal means – an unhealthy practice that traps a lot of villagers into debt.



To date, we have distributed more than 14 lakh meals to hundreds of artisans’ families.&nbsp;



Feeding India&#8217;s mission is to extend the Daily Feeding Program to as many beneficiaries as possible. For we believe, a nutritiously-fed family is one step closer to our goal of making India hunger-free.&nbsp;



Stories like these affirm our belief that food is far more than a meal and a mere functional need. It is more than just the morsel we eat but a building block of a fulfilling life.



This article is part of a running series called Feeding India &#8211; The Lens, where we share the impact, learnings and growth of our key campaign ‘The Daily Feeding Program’. Through this series, we aim to bring more awareness to our mission of serving daily meals to people in need across India. Keep reading and keep Feeding India.



-x-



<h2 class="wp-block-heading “text-font-family">Sources &#8211;</h2>



<ol>
<li><a href="https://www.niti.gov.in/sites/default/files/2021-11/National_MPI_India-11242021.pdf">National Multidimensional Poverty Index Baseline Report</a>, niti.gov.in</li>



<li><a href="https://www.niti.gov.in/sites/default/files/2021-11/National_MPI_India-11242021.pdf">National_MPI_India</a>, niti.gov.in</li>
</ol>



-x-



<h2 class="wp-block-heading “text-font-family">About Feeding India</h2>



Feeding India is a not for profit organisation by Zomato, which is on a mission to solve hunger in India by helping vulnerable communities achieve food security and a sustainable livelihood.&nbsp;

More for you to read