‘Better food for more people’ – a mission statement that guides us for everything we build at Zomato. While ‘better food’ focuses on increasing customer love by helping them discover the best food options around them, ‘for more people’ captures our endless endeavour to evoke this emotion in more people.
With the idea of serving more customers, we spoke with some of you to understand what makes you order food online. We learnt that many consider ‘bahar ka khaana’ as an enjoyable alternative to home-cooked food. While we cherish the times you think of Zomato during celebratory occasions, we also believe food cooked outside our homes can be more than just an enjoyable indulgence. It can be consumed daily as well.
We also learnt that many of our customers seek healthy food options online but are yet to find an offering that serves them well. With this in mind, we set out to build an offering that serves an amazing assortment of healthy options around you, which you can consume on an everyday basis.
Now, we know there’s a lot of information (and misinformation) floating around when it comes to healthy eating. To address this, we grouped together two teams that helped cut through the noise – the first team consisted of product managers who had had successful health-driven journeys by solely relying on outside food. The second team comprised some of the best nutrition experts in the country. The teams had one common mission statement – to make healthy eating enjoyable and accessible for our customers.
Considering the term ‘Healthy’ resonates differently with different people, we’ve built the new Zomato Healthy section to cater to a variety of needs:
What’s more? Each dish you see in the Healthy section has been hand-picked by a team of nutritionists and prepared by some of the finest restaurants. You can now find interesting food options (beyond just salads!) to meet your health requirements.
To begin with, we have launched Healthy in 10 cities across India – Delhi, Mumbai, Bangalore, Hyderabad, Pune, Chandigarh, Chennai, Jaipur, Ahmedabad, and Kolkata.
As always, we will continue to learn through the journey – understanding how our customers’ needs evolve and how best we can fulfil them.
We hope you enjoyed this update. We would love to hear your thoughts on this — write to us at healthy@zomato.com with any questions or suggestions.