Menu is one of the most important elements that defines a restaurant. Most restaurants tend to spend a disproportionate time creating a winning menu. In interactions with our restaurant partners as well, some questions we frequently hear are: “How do I make my menu more attractive? What changes can I make to my menu to improve orders from customers?”

Hence, we have now compiled the best practices to help restaurant partners build an effective menu that appeals to new customers, help get better conversion, and help improve average order values.

A good menu is visually appealing, easy to navigate and communicates the right value. The menu should ideally have high quality dish images, with accurate descriptions, justifiable prices charged by the restaurant partners and be one that is not too long or too repetitive. We recognize that each restaurant is unique and so are its challenges and accordingly this tool has been designed to help each of our restaurant partners with personalized recommendations. Our goal is to empower restaurant partners with the knowledge to make informed decisions that could drive growth. Menu Score helps restaurant partners to convert their menu by drilling down into three key areas:

1. Menu Appeal: Visual Delight and Clarity
   The first impression is visual: dish photos, descriptions and item classifications. Menu score evaluates the completeness of the menu, analyzing elements such as photos, descriptions, add-ons, and side dishes. Engaging photos and clear descriptions not only captivate customers but also influence their decision-making process.
   
2. Menu Browsability: Navigating Success
   Menu score evaluates the number of items, identifies repeated items, and highlights items not being ordered and guides the restaurant partners in streamlining the menu to enhance customer satisfaction and encourage more orders.
3. Menu Pricing: Capturing & Creating Value
   Pricing correctly is an art, and the optimal price charged by the restaurants can often determine a dish’s success. The menu score provides information about how many potential customers dropped off from the outlet after preparing a cart, which provides an insight to restaurant partners to accordingly decide their prices.

The Menu Score Advantage

So, what sets Menu Score apart? It’s not just about analytics; it is about personalized, actionable insights. Here’s what you can expect:

• Customized Recommendations: Receive tailored suggestions for improving menu completeness and navigability.
  
• Real-time Updates: Keep the menu dynamic with real-time updates based on changing customer preferences and market trends like Navratri or New Year.
  
  Menu Score isn’t just a tool; it is a restaurant’s secret mantra for food and delivery ordering success which aims at providing the restaurant partners a higher menu score correlating with a higher menu to cart ratio. It analyzes the menu, pinpoints areas to improve, and unlocks a restaurant’s true growth potential. 

So now, say goodbye to guesswork and say hello to Menu Score! 

Let’s embark on this journey together towards culinary excellence and business prosperity.

All our restaurant partners can access their menu score using our merchant dashboard. 

Bon Appétit,
Team Zomato