Two months ago we launched Zomato Piggybank, a reward points program for loyal users of our food delivery service. The idea behind this membership is to reward regular users, whilst also doing our bit in helping others give back to the society.

To give you a brief overview, once subscribed to Zomato Piggybank – every time a user orders food online on Zomato’s food delivery platform, 10% of her order value is credited back as Z Coins into her Zomato Piggybank. These credits are later redeemed against food ordered from exclusive Piggybank restaurants. Additionally, every time an order is placed using Piggybank, Zomato donates ₹1 to Akshaya Patra Foundation, the world’s largest NGO running mid-day meal programs for children – on behalf of the user.

Needless to say the reception to this new program by both – our users, as well as partner restaurants – has been exceptional.

Let me share some of these numbers with you:

Only two months into the program, we already have a base of over 1 Million Piggybank members. Given that Piggybank was open to only select users (and those who they decide to refer to), the fast rate of adoption has strengthened our belief that users are receptive to new and exciting products. Word of mouth has worked wonders for us, ~30% of subscribers are still coming through referrals. So far over 2 Million orders have been made using Z coins!

What’s more the loyalty program has already saved Zomato users a fair amount of moolah too: ₹50 Million (so far)! But that’s not it. Even our restaurant partners are delighted to be a part of this program. Piggybank restaurant partners have witnessed a 10% share shift in the number of orders made by Piggybank users. We are finding that Piggybank subscribers are ordering more on Zomato on a weekly basis, compared to the period when we didn’t have this program in place. And this upward trend is providing impetus for more restaurants to be a part of Piggybank.

Lastly, Zomato promised to donate ₹1 to Akshaya Patra Foundation whenever someone uses Piggybank to place an order. In two months’ time, we’ve managed to raise ₹2 Million in funds i.e. an equivalent of ~500,000 meals for Akshaya Patra. We’re glad to be the enabler for both our users and partners, as they give back to the society, and help us get a step closer to our vision of better food for more people.

Stay tuned for more on this 🙂