Samosa Party was born out of a passion to elevate Indian ethnic snacking to a whole new level. The idea was simple yet ambitious: to make Indian street food hygienic, reliable, available round-the-clock and comparable to international food outlets.

In the words of Diksha, co-founder of Samosa Party, “As Indians, we tend to snack a lot more than our global counterparts. However, my co-founder Amit and I identified a gap – the snacking scene was either dominated by local, unorganized vendors or generic packaged food. There wasn’t a single brand offering organized ethnic snacks at a national scale.”

Enter Samosa Party! Diksha goes on to say “Indian snacks have been stuck with a reputation for being street-side offerings and largely unhygienic. We wanted to transform the way people perceive and enjoy them, by offering the same level of quality and organization as their favorite fast foods. So, we set out to create a brand that celebrates the joy of Indian snacking in a clean, modern, and fun way.”

Raising a toast to the magic makers

The heart and soul of Samosa Party lies in the dedication of its founders, Amit Nanwani and Diksha Pande. They have personally worked on the R&D for multiple products and the freshly-fried samosa concept for almost two years, before taking them live. While Amit’s eye (or should we say tongue :P) for great food and ingredients is unparalleled, Diksha’s forte is people and customer experience.

Diksha says, “We started working on the concept in 2017 as a part time gig and received lots of love from customers. It was only in 2020 that we quit our jobs and got into a full-time career making samosas. Since then, we have expanded to run 65 outlets across three metro cities.”

Shining through adversities

The biggest challenge that the brand encountered was in convincing customers to pay a slight premium for what many saw as a budget product. Then, in an unexpected twist, COVID-19 hit. Suddenly, they became the go-to option for reliable, hygienic snacking and indulgence, proving that a little extra investment in quality goes a long way. Even in the face of adversity, Samosa Party found a way to shine!

She goes on to say, “Zomato has been an incredible partner in our journey. When we set out to make Indian snacks like samosas popular, the platform enabled us to reach millions of people. With Zomato, our order volume has grown 21 times over the past four years. We have unlocked thousands of customers and doubled down on existing ones using tools such as Deal of the Day offers.

Whereas traditionally, samosas have always been an evening snack, we’ve been able to expand the offering across mealtimes. The platform has not only helped us deliver delicious snacks quickly but has also played a crucial role in making our dream of popularizing Indian snacks a reality.”

Unique selling point: Simple yet delightful

Continuous innovation is the DNA of Samosa Party.

Diksha says “Our innovative products like Party Buckets and Samosa Corners are designed to make the snacking experience unforgettable. Here, we’re not just making samosas; we’re creating memories, one delicious bite at a time.”

Their latest creation, the Dippin Volcano Samosa Bucket range, is a testament to their commitment to pushing the boundaries of innovation. Imagine gourmet samosas across various flavors, such as corn and cheese, noodles, tandoori chicken tikka, molten chocolate, paired with unique premium dips and sprinkles like never before—an explosion of flavors that’s truly extraordinary.

The owners aspire to take Indian snacking to the world!

Diksha and Amit have a grand vision to make Samosa Party a global phenomenon, spreading the love for Indian snacks far and wide. Their ambition goes beyond just serving samosas; they aim to share a piece of India’s rich culinary tradition with every corner of the globe.

Diksha says, “There’s a huge need for a scalable Indian brand that proudly represents our rich culinary heritage. Our mission is to become the go-to QSR of Indian food for global citizens.” With their innovative products and unwavering commitment to quality, Diksha and Amit are all set to redefine how the world experiences Indian snacks.