Deepinder Goyal | June 1, 2015 | 3 min read
Urbanspoon to Zomato: D-Day (2 of 4)

We’ve been working hard over the past few months to merge the Urbanspoon website and mobile apps into Zomato, and the integrated product is finally here. Urbanspoon is becoming Zomato for good, and while all restaurant and user information has been migrated over from Urbanspoon to Zomato, a few things look and work differently. Here’s a rundown of what’s changed.

  • The rating system. Urbanspoon had a Like/Dislike voting system, but Zomato uses a 5-point rating scale. Percentage scores from Urbanspoon have been translated into 5-point scores on Zomato, and Likes/Dislikes from users’ profiles have been moved over to Zomato as ‘Positive’ and ‘Negative’.
  • The review system. Zomato allows only one review per user per restaurant. Why? We believe that the most recent experience you’ve had at a restaurant is the most relevant one. Multiple reviews for the same restaurant from Urbanspoon have been merged into one, broken down by date of submission. These can easily be edited to reflect the most recent experience you’ve had at that restaurant.
  • Choice. Lots of it! Adding to all the existing locations on Urbanspoon, you can now explore restaurants in 22 countries (and counting) globally. There are over 1 million restaurants to choose from in 10,000+ cities, so the Zomato app is a trusted companion to take with you on holiday.
  • Your personal Food Journey. This timeline helps you keep track of all the places you eat at, with chronologically sorted reviews, photos, and check-ins. Scroll through it anytime you want to relive your foodie memories (or if the name of that amazing place you ate at a few months ago eludes you). Another change you’ll notice on your Food Journey is that check-ins from your Dineline appear as ‘Been There’ on Zomato.
  • Wishlists and Favorites. All Wishlists and Favorites have been moved to Zomato as Bookmarks, which you can find on your profile page. On the desktop site, Bookmarks can be filtered by city so you know what’s around you, and find what you’re looking for even quicker.
  • Spoonbacks. This one’s for all the bloggers. While Spoonbacks are still active, Zomato requires blog posts to be published manually, and a rating to be added to each one, before posts can appear on restaurant pages. And since we’re firm believers in pictures being worth a thousand words, you can also attach photos to your posts and tag friends you were dining with before publishing. If you’re a blogger and want to get started posting on Zomato, head here.
  • Leaderboards. Leaderboards on Zomato help identify the most prolific contributors in a city. A review or blog post on Zomato earns 25 points, while every photo uploaded earns 2. Leaderboard positions are earned (and defended) depending on points earned in the past six months. We also have a separate leaderboard for bloggers, and one’s position on that depends on how many restaurants one has written posts for with Spoonbacks.
  • Login-only apps. Unlike Urbanspoon, the Zomato app requires one to log in. The only reason we ask for this, is to be able to personalize and customize the product experience. This includes trusted recommendations from friends and Bookmarks for easy access. And since this has been a point of concern, we take security and personal information seriously, and will never share/sell information to anyone, ever.

Everything’s also already available on the Zomato mobile apps, which you can download for iOS, Android, and Windows Phone. In addition to the features we’ve already told you about, the apps also give you one-tap access to nearby restaurants, a cool draw-to-search map, and beautifully designed Collections. You can also check in at restaurants, tag friends, and add photos and reviews while on the move. You’ll also notice a couple of features aren’t available anymore, such as the shake-to-search feature and Guides, but there’s a whole lot more to explore with maps and Collections.

If you’re using Zomato for the first time, welcome aboard! Take the apps and website for a spin, and if you have any questions or feedback for us along the way, we’re listening. Please don’t hesitate to get in touch with us at feedback@zomato.com anytime at all.

Happy dining!

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