Better food for more people. These five words pretty much sum up all the decisions we’ve taken over the past few years.
We’ve also realized that we ought to expand our horizons when it comes to what we are trying to achieve. Our ultimate purpose is to ensure better food for more people, and it is equally important to ensure we don’t miss out on ‘non-conventional’ avenues. For years, restaurants have been the primal focus of our attention and rightly so. But from our recent learnings, we know we must go beyond the obvious. Food also encompasses what we eat in our offices.
Which is why I am thrilled to announce Zomato’s acquisition of TongueStun. This Bangalore-based startup is the biggest player in the corporate cafeteria sector, currently active in 6 cities (Bangalore, Chennai, Hyderabad, Pune, Mumbai and Gurgaon/Noida). It caters to 1500+ companies which includes a number of large organizations like IBM, Accenture, E&Y, Sony, Genpact, 3M, Mindtree and Deloitte.
Food at work is an important segment of our overall mission, and Tonguestun is the largest player in the segment. On a daily basis, more than 150,000 meals are provided to office-goers thanks to TongueStun’s affiliation with 1000+ food partners. Over time, we will also include the capabilities of the TongueStun app within Zomato, thus providing another very high frequency use case for our users – that is to order food for pickup from their cafeterias using the Zomato app.
So, what does this development mean to the all the invested parties – companies which are Tonguestun’s customers, users, food partners, and employees? Well, nothing changes. For all of Tonguestun’s customers, all contracts stay intact – and again, nothing changes. It will be business as usual today as well as tomorrow. Everything will run as smoothly as it previously did. With more execution muscle, we are only going to provide TongueStun’s users more delight and better food choices. Our increased speed of growth will benefit our food partners – caterers and restaurants tremendously. The team will stay intact as 100% of the team at TongueStun is being retained in their original roles.
Manju founded TongueStun in 2012 and has been leading Tonguestun through a string of challenges to bring it to its leadership position today. We’ve been in talks with him and his core team for quite some time. For us, this acquisition is about the team, as much as it is about the business. I am excited to have Manju join the core team at Zomato and build out an important part of our business strategy going forward.