Deepinder Goyal | April 20, 2018 | 2 min read
Zomato Gold set to become invitation only; 27th April is the last day for public purchase.

Zomato Gold was launched in India in November last year and over the past 6 months, we’ve seen the product adoption surprise us as well. We designed the product from first principles, making sure that it benefits our restaurant partners as well as customers – and we are happy to see the love for Zomato Gold from everyone involved.

Zomato Gold might currently be the country’s fastest growing paid subscription program with over 200,000 members in 5 Indian cities. To ensure that the service quality and availability of tables at our restaurant partners is not an issue for Zomato Gold members, we’ve remained conservative with our purchase window. We’ve opened this window at regular intervals but only for few hours every month.

Today, we have some news for you. On 27th April, we’ll be opening sales for Zomato Gold for the last time! Yes, you read that right. We are calling this the final Zomato Gold Rush for a good reason. Once the gates shut, those who manage to get in will be enjoying the privileges of their memberships. Those who don’t might only get to read about how the Zomato Gold members are enjoying themselves silly and will be left craving for an invite 🙂

We are making Zomato Gold more exclusive and post 27th April, it will be available by invite only. We are enhancing the value of Zomato Gold and making it bigger and better. We are going to be upgrading our Gold experiences and will be hosting a number of premium events exclusively for Gold members. We are also working on welcoming Chandigarh, Jaipur, Ahmedabad, Kolkata and Chennai to Gold and towards adding more benefits to the Gold program for our members. More information on this soon.

Our suggestion to those who aren’t a member yet but want to be one – stay alert on Friday, 27th April ‘18. Register for sale alerts here or on the app and we’ll notify you as soon as the memberships are open for sale on the 27th. Don’t miss the easiest chance to become a member.

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