When life gives you lemons, make meringues!

UPDATE –
As of now, the Piggybank feature is available only on the app.
Download the Zomato app 📲

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What if I told you, you could have your cake and eat it too? What if I said, that every time you spent a dime on a meal, you could save some too? What if every meal you had led to a hefty deposit in your savings account for a future meal?

Too good to be true? Introducing Zomato Piggybank!

What is Zomato Piggybank?
As the name suggests, it’s a reward points program for loyal users of the food delivery service on Zomato. The idea behind this membership is to reward loyal users on our food delivery service, whilst also doing our bit in helping others give a bit back to the society. Intrigued? Read on…

How is Zomato Piggybank going to work?
Every time you order food online on Zomato at any restaurant, 10% of your order value will be credited back as Z Coins into your Zomato Piggybank. That’s right, that’s 10% earned on every single completed order! Using these points, you can pay 10% of the value of the next order you place at a wide selection of exclusive top-rated restaurant partners. You even earn Z Coins in your Piggybank when you use Piggybank coins on a particular order.

And this offer is valid along with any other offers running on Zomato. Any restaurant funded discounts will continue to be available on Zomato Delivery.

😀 mind blown?

And that’s not it.
Every time you order food using your Piggybank, you get a chance to spread smiles somewhere. You’d be able to do this because Zomato will donate ₹1 on your behalf to Akshaya Patra Foundation, world’s largest NGO running mid-day meal programs for children. Yes, we donate ₹1 per order. As a customer, you don’t pay, but you enable us to. So you are directly responsible for the good deed that we do on your behalf.

One rupee per order is a lot – if all orders at Zomato were placed using Piggybank points, we would be donating ₹1.25 crore a month on your behalf to Akshay Patra Foundation. That changes the lives of millions of children in our country.

For starters, we are rolling out the Piggybank feature to a select number of users based on their loyalty and geographic availability of partner restaurants (which is about 10,000 users as of today on our Android app). As a joining bonus, all these lucky users will be given 200 Z coins worth ₹200. Within a week or two, as we ramp up our partner network on Piggybank, we will extend this membership program to all our loyal food ordering users across India who place more than 5 orders a month regularly. Gold users will also get the privilege of early access to Piggybank.

If you are not a part of the launch invitation list which gets access to Piggybank, you will have to get referred by someone who already has Piggybank. When Piggybank rolls out in your area, you will see this if you are part of the invitation list –

And this if you are not part of the invitation list and will need a referral code to get in –

In two months, we’ll be converting it into a paid subscription program at ₹299 per year (inspired by Amazon Prime). This is when referrals will not be needed and you will be able to buy your way into Piggybank.

Personally, I believe and hope that this will a beginning of another beautiful story for our users like Zomato Gold. Needless to add, everybody at Zomato who’s been building Piggybank is super excited about it. And every user that we have spoken to about Piggybank so far, only has good things to say about the most rewarding loyalty program they’ve ever heard about. They have been saying things like “are you kidding me?”, “mind-blown” after hearing about Piggybank.

What do you think? 😀